Bold company Incentro credited for growth in Google Cloud adoption in Africa

DigiCloud Africa has credited Incentro Africa for its role in expanding Google Cloud in Africa and subsequently being recognised as the Google Cloud Expansion Partner of the Year – Europe, Middle East, and Africa. 

The annual award recognises one global partner in the region that has shown outstanding success in helping a large number of customers achieve better results through the Google Cloud Platform and Google Workspace. 

Incentro Africa (founded 2017), announced in 2020 that it had achieved the Work Transformation – Enterprise Partner Specialization in the Google Cloud Partner Specialization Program, becoming the first and only premier partner with this specialization in Africa. 

By earning the Partner Specialization, we proved our expertise and success in deploying Google Workspace to enterprise organizations, which includes providing services across all project work streams – such as technical implementation, change management, training and ongoing premium support.

Our continued collaboration with DigiCloud has yielded many successes with key clients such as Central Bank of West Africa (Google Workspace) , Textbook Center (SAP on Google Cloud) and Britam (Workspace).

“We are proud to have been credited by DigiCloud as one of their key partners in achieving this truly prestigious award – the first for an African organization no less.” said Dennis de Weerd, Sales Director, Incentro Africa. “Our continued partnership is truly a special one and look forward to many more shared successes.” he continued.

“Whilst the complete list of resellers would be too lengthy to mention, three companies were monumental in their efforts through 2020 to drive Google Cloud adoption in Africa, namely: Incentro Africa, for work in Kenya and Senegal specialising in workforce transformation, machine learning and infrastructure…” Gregory MacLennan, CEO, DigiCloud.

About Incentro

Incentro delivers innovative digital solutions, grounded by passion and happiness of employees, Incentronauts. 340 Incentronauts worldwide (The Netherlands, Spain, Kenya) are helping organizations to reach their digital goals.

Based on the maturity of clients, they setup an e-commerce environment which enables customers to deliver an awesome shopping journey and drive growth. They deliver a full range of services from strategy until conversion optimization for B2C and B2B focussed companies

Incentro Africa opened her door in Nairobi, Kenya, in 2017; The takeout on things was special: the company aimed for the delivery of fairtrade software solutions in Nairobi, the capital of Kenya. Our mission? To positively impact the lives of 10.000 Africans before the year 2022.

We continue to achieve this by bringing quality services and digital solutions to the (East) African market, supported by strong partnerships and growing local talent into product experts. We help organizations in developing their Cloud digital strategies in order to increase productivity and collaboration. We achieve this through our value propositions and expertise in enterprise collaboration, cloud migration, and developing smart applications.

Are you bold enough to step into the unknown? We are… and we dare you to do the same. We will be with you every step of the way. Not by making small changes but to truly do things differently – for a change!

With over 10 years of proven expertise in technical consultation and related services, Incentro, the only Google Premier Partner in East, West and Central Africa has become the go-to partner for successful business transformation in the continent.

From Enterprise Collaboration, Cloud Migration and Smart application development, we proudly serve over 26 countries in Africa and are growing. Whatever your ambition is, we’ll aim for maximum impact. We dive deep into your organization, challenge your plans, build solutions swiftly and make sure they work.

Please feel free to visit our website or send an email to Customer Success Manager Elizabeth Akinyi –

[Interview] Nick Treurnicht, Customer Engineer for Google Workspace, DigiCloud Africa, South Africa

Nick Treurnicht is the Customer Engineer for Google Workspace at DigiCloud Africa, Africa’s Google Cloud Brokerage, specialising in Google Cloud products – including Google Cloud Platform, G Suite, Google Maps and Chrome.

Kindly introduce yourself and your role at DigiCloud Africa.

I have been working with Google Workspace since 2013 and have sold it, trained on it, deployed it and migrated it.  I started at a Google Partner in South Africa and assisted in them becoming a Premier Google Partner.  I have in depth knowledge of the entire platform and who it best serves customers in adopting the real cloud.  I then moved to Digicloud Africa as Google’s Distributor as I have a passion not just for South Africa, but the whole of Africa.  This continent is where Google and Digicloud can enable the next billion users.  I assist our ecosystem of Partners with technical expertise, customer engagements and solutions validation.  I assist them with deployments and migrations as well.  A happy customer makes for a happy partner.  And the partners are our customers.

Digicloud Africa is Google’s enablement partner in Africa. Tell us about this.

Digicloud Africa is the sole distributor in Africa for Google products; Google Workspace as well as Google Cloud Platform.  We function as the enablement and onboarding arm of Google, assisting in growing the Google ecosystem in Africa.  We onboard and train and assist with upskilling the partners on behalf of Google.  We offer our customers sales expertise as well as technical assistance so that they may best serve their customers.  We have experts on all the Google products that have worked at other partners and have gained valuable experience over the years that we now share with our partners, showing them how to become a Premier Partner themselves.

What role is DigiCloud Africa playing in growing African businesses, especially when it comes to cloud adoption?

Digicloud Africa employs a variety of Cloud Architects, Machine Learning specialists, Data Engineers and DevOps Engineers, Security Engineers to name a few.  All skilled and experienced in Google Cloud Platform.  Our partners’ customers benefit from our experience and guidance to assist them in their journey into Google Cloud.  We also assist in marketing the skills of our partners and host webinars online alongside our partners for visibility.  With Google Workspace, we show companies how to run their collaboration platform fully in the cloud.  Use your account from any internet connected device and never lose a document or an email ever again.  Ongoing engagements with the customer ensures that we are there every step of the way to assist the customer in making the right IT decision that supports their cloud strategy.

Why are the solutions you’re providing so important for African businesses?

Now is the best time to adopt the Cloud and with Digicloud Africa and Google’s support it’s easier than ever before to make it happen. If you are building an application or starting a company, you don’t need to and often cannot afford to, start by investing in hardware.  It is costly and requires continual maintenance and upgrades.  This stifles innovation.  Africa has an amazing entrepreneurial spirit that we wish to see growing over the next decade.  The Cloud not only helps you scale up when you need the services, but also scale down when it’s not needed during a lockdown as we saw in 2020.  On a continent where finding the right hardware is often difficult and costly, the Cloud offers you access to state of the art technology.

The demand for cloud services in Africa is growing fast, especially during this pandemic? Do you believe it’s time for every business to move to the cloud?

Yes.  Maintain the servers you have while planning your journey into the cloud.  Stop investing in costly short term solutions (server upgrades).  Modernise your application architecture so that you can run it in the most efficient manner in the Cloud.  Don’t just spin up virtual machines in the Cloud and keep running legacy code in the same old way.  Africa has tremendous skills in IT engineering.  At the start of the pandemic and the lockdown in 2020, we saw many companies running legacy systems rush to deploy Google Workspace.  Most of the companies already running Workspace didn’t have a hard time picking up their laptops and working from home.  We even saw an increase in productivity instead of a decrease, as most business owners and managers feared.

Let’s talk about the future. In Africa, cloud remains a key part in shaping how Africa will grow when it comes to technological infrastructure. What does the future look like?

The future is serverless with a hybrid cloud strategy.  Customers in the cloud should be able to move their applications and workloads between clouds seamlessly.  They will be able to work from anywhere in the world from any type of device; Windows, Macbook, Linux or Chromebook.  Google Workspace for Education is also taking off in Africa in a big way where again Chromebooks are playing an important role.  Kids today entering the workforce tomorrow won’t comprehend why they can’t work remotely or switch devices in the middle of the day and continue working.  Users shouldn’t be bound to their desk, where they can only perform their job function from their device.  Brick and mortar shop fronts will be less prevalent as it’s too costly to maintain and staff.  eCommerce and Logistics is going to play an important role and the cloud will enable that to scale globally.

You are among the speakers an upcoming Google Workspace webinar on April 22nd,  why was it so important to have this webinar?

Post lockdown regulations in South Africa have revealed that users want to continue to work from home.  People are much more productive when given flexibility and the right tools.  This webinar will show you in a very practical way how many Workspace customers did not have a hard time with lockdown or working remotely.  You had access to all of your emails AND files and business tools just like you did in the office.

Still, on the webinar, what should participants expect?

Participants can expect to get a great overview of what Google Workspace is capable of.  They will see the product in action as well and learn how easy it is to use.  They might have heard about ways of using Google Workspace and they might have heard about how other companies are using it successfully, but this webinar will give them a forum to ask questions and ask to see certain features in action and debunk myths about Google Workspace.  They will hopefully be inspired to do things differently and see how MS Office isn’t needed for an organisation at all.  No Office, no servers.

With the webinar happening, what opportunities do you see for DigiCloud in Africa?

We see a big opportunity for all the Africa companies still running legacy email servers on prem to modernise their setup.  All the companies wanting to replace MS Office with something more robust and easy to use where Google Workspace is a natural fit.  Many people have a misconception on what Google Workspace has to offer and only a practical demonstration of “A day in the life of a Workspace user” can really show them how easy IT can be.  The opportunity for Digicloud is really to showcase the strength of our Partner (Incentro) in Africa and how they are supporting their customers and helping them digitally transform.\

Any closing remarks?

This document was edited on a Chromebook (not Windows) using Google Docs (not MS Word) in the Chrome browser.  Every word that I typed was seamlessly saved as I typed without having to activate a certain setting.  The document was automatically saved to Google Drive which means it was backed up to our eDiscovery and Compliance platform (Google Vault) which is built into Google Workspace.  We want to show Africa how easily we do things and solve problems and build workflows without needing to host any servers without any downtime, from anywhere, on any device.