Elaraby leverages cloud to deliver efficiency across businesses in Egypt, Africa and Middle East

Riverbed has announced that Elaraby Group, an Egyptian manufacturer and retailer of home electronics, has maximized the value of its Microsoft Office 365 investment by deploying Riverbed® SaaS Accelerator.

 In an effort to enhance user experience and employee collaboration as it advances its cloud-first strategy throughout its vast geographic operations, Elaraby has enabled a faster, more responsive Office 365 experience for its employees by reducing network latency and empowered its teams to be more productive and better equipped to serve customers by deploying Riverbed SaaS Accelerator.

Elaraby has also invested in Riverbed® Cloud Accelerator to speed migration and access to workloads on Microsoft Azure. As a long-standing customer of Riverbed® SteelHead™, the market-leading WAN optimization solution worldwide, Elaraby is now accelerating applications from on-prem to cloud to the client and end-user.

Elaraby is a player in developing and manufacturing consumer electronics and home appliances in Egypt, the Middle East and Africa and the company’s products are widely accepted in more than 60 countries.

The Elaraby business has more than 40,000 employees, 16 commercial and industrial enterprises, over 3,000 sales partners, 17 trade stores across Egypt and approximately 600 after-sales service centers.

Elaraby is leveraging the cloud to deliver the efficiency, agility, and scalability its business demands. To ensure all locations and all employees are seamlessly connected, the company has migrated to Office 365. “Our use of the cloud is significantly growing,” said Medhat ElAraby, Vice President of Elaraby Group. “We have already migrated one of our data centers to Azure, and we are leveraging both PaaS and SaaS.”

While the company had successfully implemented Office 365, issues with network latency, congestion, and last-mile delays were restricting Elaraby ‘s ability to realize the full potential of its investment. As latency could potentially impact many aspects of the business – from direct sales and production, to store management and marketing – Elaraby turned to Riverbed to reduce data transfer costs and optimize speed across the enterprise, compressing data before sending it between sites.

With the support and expertise of Riverbed’s local partner, Global Brands Group, a leading provider of Consulting, Technology and Outsourcing services, the IT team recently extended its Riverbed SteelHead solution with the addition of six new appliances and one software instance in Azure.

 In addition, the company has deployed 3,500 licenses of Riverbed SaaS Accelerator, which accelerates popular SaaS apps up to 10x, as well as Riverbed Cloud Accelerator. In total, 6,000 users at Elaraby now have access to Office 365 and the improved performance across email, Dynamics 365 for Customer Service and Field Service, and SAP, and it has had a direct and very positive impact on retail and production.

“We could immediately see with Riverbed how we could address network latency,” explained Medhat ElAraby. “Since the deployment, Elaraby has reduced data transmission between sites by 60% with, on average, 900GB less data per day. We are now far more efficient in the way data is consumed which is delivering significant cost savings and improving connectivity and collaboration between sites and teams. Riverbed has also helped us improve our data management. The encryption of data is very important to us because all the data transferred in our organization has value, whether it’s sales figures, product designs, or customer insights. Securing our data has helped us maintain our competitive advantage.”

“With its workforce spread across such a vast geography, and its focus on having a cloud-first IT strategy, Elaraby has benefited greatly from the joint value proposition of the Microsoft Office 365 suite and the Riverbed acceleration solutions,” said Mirna Arif, Country General Manager, Microsoft Egypt. “Microsoft and Riverbed have a long-standing partnership globally, and at a regional level this has meant a strong collaboration between our local sales and technical teams. This has ultimately translated to a robust solution that enables Elaraby to offer its employees a consistent and impressive user experience across their collaboration and productivity applications.”

“Cloud-based productivity and collaboration tools such as those in the Office 365 suite are becoming increasingly fundamental to the modern business. The effectiveness of these solutions and their adoption by the workforce ultimately depends on end-user experience which can be easily impacted by poor performance,” said Mena Migally, Regional Vice President, META at Riverbed. “Elaraby ‘s success with Riverbed underpins the value that our solutions bring to the new breed of cloud-first organizations who are looking to enjoy the flexibility and scalability that cloud offers, while ensuring performance remains unaffected by the network latency, irrespective of where applications are hosted and how they are accessed. Elaraby is an innovative enterprise that continuously adopts and implements the latest technologies to accelerate and maintain their leadership regionally. As one of our first customers in Egypt, with a strong decade-long relationship, we are proud to continue to partner and support them on their digital journey.”

www.elarabygroup.com

Orange Business Services to build cloud-based ICT Infrastructure for Egypt’s newest smart city

Orange Business Services, a network-native digital services company, has announced that it will design and build a new data center to provide cloud services for Egypt’s ‘New Administrative Capital’.

The project will be implemented in collaboration with Orange Egypt, who will supply the required infrastructure and services, following their appointment as the project’s prime contractor by Administrative Capital for Urban Development (ACUD) – owner and developer of the New Administrative Capital.

The ACUD project has been designed as a smart sustainable city located 45 kilometers east of Cairo on a greenfield site, covering a total area of 700 square kilometers (270 square miles) mid-way to the seaport city of Suez. According to the plans, it will become the new administrative and financial capital of Egypt, housing the main government departments and ministries, as well as foreign embassies, with a population of around eight million people.

ACUD has defined a master plan for the smart sustainable city based on five main pillars: safety, connectivity, integration, digitalization, and replicability. The ICT strategy is an essential component in the fulfillment of ACUD’s vision, and the new fully secured data center will be a cornerstone of the new city.

The services offered by the data center are planned to start on schedule, in the first half of 2021, despite the challenges of the Covid-19 pandemic. Once implemented, Orange Egypt will also manage and operate the new data center to host and run smart services for the private sector, as well as citizens of the new city, for five years. The smart city services to be supported include traffic management, management of smart utilities, such as electricity, water and gas supply, video surveillance and smart building services. Also included are innovative solutions, such as cloud-on-demand for companies and triple-play services for residents.

Orange has substantial expertise as a master systems integrator and provides this with the convenience of a single team and a ‘one-stop shop approach’. Orange Business Services will leverage its 20 years of experience in delivering critical cloud services across the globe. It will also apply its global and regional expertise in the design, build and construction of smart city networks, developed through its smart city center of excellence in Dubai, United Arab Emirates.

“Orange Business Services is especially pleased to be selected as the trusted digital partner to this visionary and transformational project. Cairo is not only one of the oldest and greatest cities of antiquity, but it is also the largest city in North Africa. We have built extensive experience in the development of major smart city projects across the Middle East and especially in the GCC, through our smart city center of excellence at our regional headquarters in Dubai. Orange has operated in Egypt for decades and our knowledge and understanding of the environment will allow us to fully adapt the design of the infrastructure to the needs of the new city,” said Sahem Azzam, Vice President Middle East, Africa and Turkey for Orange Business Services.

“In addition to investing in smart city projects, which Orange is distinguished with its expertise in the fields of digital solutions and smart cities provided by Orange Business Services, Orange also has provided many services to the smart city sector through various partnerships — the most prominent of which is the New Administrative Capital, where the new data center is now being built. It is expected to be one of the largest centers in the Arab world and Africa, with investments of more than $135 million, and aims to enhance data and host all smart city platforms of the Administrative Capital in a secure and integrated way,” said Hisham Marhan, Orange Egypt Chief Enterprise Line of Business Officer.

“What gave Orange the edge is the expertise, as well as the local and international teams it possess that qualify it to provide these services with high efficiency, as well as to manage and operate these projects in accordance with international standards,” added Mahran.

www.orange-business.com

Vodafone Egypt bets on Nokia’s cloud based Subscriber Data Management solution to bolster operations

 Nokia is deploying a cloud-based Subscriber Data Management (SDM) solution that enables Vodafone Egypt to offer innovative services to its 4G customers.

 The deployment, under the Spring SDM project, helps Egypt’s largest service provider to continue transforming its operations around telco cloud technology.

The adoption of Nokia’s Telco Cloud Network Functions Virtualization (NFV) helps Vodafone Egypt scale its network to meet unprecedented increases in data traffic while simplifying its operational model. The Nokia SDM solution is currently used for other applications, such as Mobile Number Portability (MNP) and Equipment Identity Register (EIR).

Nokia also provides cloud integration and implementation services to enable a smooth transition to the SDM solution.

 The deployment is a significant step in the complete transformation of Vodafone Egypt’s network to continue providing the best-in-class services to its subscribers.

In addition, by deploying Nokia Registers, Vodafone Egypt is able to manage its subscriber data and authentication from a centralized location and across all technologies regardless of whether they are fixed or mobile.

This leads to better network efficiency and faster, smoother introduction of new services. As a result, Vodafone Egypt is able to maintain its leadership position while significantly reducing the time-to-market for the launch of new services.

Osama Said, CTO at Vodafone Egypt, said: “This deployment is a testimony of our strong and enduring relationship with Nokia. Nokia’s proven SDM solution is enabling us to enhance efficiency by consolidating subscriber data across various networks. This is one of the earliest applications over the cloud and is not only helping us by offering a superior experience to our customers but also by simplifying our operational model.”

Sharaf ElDin Mohamed, Head of the Vodafone Egypt Customer Team at Nokia, said: “This is a significant deployment for us and underlines our capabilities in telco cloud and SDM technology. We are excited to help Vodafone Egypt deliver improved customer experience and innovative services, which enables the operator to improve customer loyalty and maintain its leadership position in the industry.”

www.vodafone.com.eg

www.nokia.com

Telecom Egypt and Nokia to build cloud infrastructure for IoT rollout in Egypt

Nokia and Telecom Egypt have announced plans to build the first cloud infrastructure in Egypt exclusively for Internet of Things (IoT) services. Telecom Egypt will use Nokia’s Worldwide IoT Network Grid (WING) as a Service as the platform to launch IoT services for the enterprise segment later this year.

Nokia WING enables operators like Telecom Egypt to offer IoT services to enterprises on a global scale. Telecom Egypt will be able to tap into the growing IoT market fast and cost-effectively due to the Nokia WING one-stop model, which includes a worldwide IoT Infrastructure-as-a-Service and pay-as-you-grow business model. WING enables Telecom Egypt to provide global IoT service at almost local prices as opposed to more expensive roaming prices.

As part of a Memorandum of Understanding (MoU),Nokia and Telecom Egypt will also explore joint marketing initiatives and will work to accelerate the development of an IoT partner ecosystem in the country. A number of IoT use cases drive automation, which will help enterprises cut their operational expenses, enhance productivity and bring new services to market faster.

“We are excited to collaborate with Nokia for this IoT initiative. We have worked with Nokia in the past and we are confident that Nokia WING will enable us to bring world-class IoT use cases to our enterprise customers in Egypt and later in the region.” Adel Hamed, Managing Director & CEO of Telecom Egypt, said. 

 “We are pleased to announce this collaboration with Telecom Egypt to enable next generation of IoT services for Egypt and the African market. Our cloud-native IoT proposition and pay-as-you-grow business model makes it possible for Telecom Egypt to move fast to address the vast IoT market opportunity in Egypt.” Ankur Bhan, Head of WING business at Nokia, added.

www.ir.te.eg

www.nokia.com