Elaraby leverages cloud to deliver efficiency across businesses in Egypt, Africa and Middle East

Riverbed has announced that Elaraby Group, an Egyptian manufacturer and retailer of home electronics, has maximized the value of its Microsoft Office 365 investment by deploying Riverbed® SaaS Accelerator.

 In an effort to enhance user experience and employee collaboration as it advances its cloud-first strategy throughout its vast geographic operations, Elaraby has enabled a faster, more responsive Office 365 experience for its employees by reducing network latency and empowered its teams to be more productive and better equipped to serve customers by deploying Riverbed SaaS Accelerator.

Elaraby has also invested in Riverbed® Cloud Accelerator to speed migration and access to workloads on Microsoft Azure. As a long-standing customer of Riverbed® SteelHead™, the market-leading WAN optimization solution worldwide, Elaraby is now accelerating applications from on-prem to cloud to the client and end-user.

Elaraby is a player in developing and manufacturing consumer electronics and home appliances in Egypt, the Middle East and Africa and the company’s products are widely accepted in more than 60 countries.

The Elaraby business has more than 40,000 employees, 16 commercial and industrial enterprises, over 3,000 sales partners, 17 trade stores across Egypt and approximately 600 after-sales service centers.

Elaraby is leveraging the cloud to deliver the efficiency, agility, and scalability its business demands. To ensure all locations and all employees are seamlessly connected, the company has migrated to Office 365. “Our use of the cloud is significantly growing,” said Medhat ElAraby, Vice President of Elaraby Group. “We have already migrated one of our data centers to Azure, and we are leveraging both PaaS and SaaS.”

While the company had successfully implemented Office 365, issues with network latency, congestion, and last-mile delays were restricting Elaraby ‘s ability to realize the full potential of its investment. As latency could potentially impact many aspects of the business – from direct sales and production, to store management and marketing – Elaraby turned to Riverbed to reduce data transfer costs and optimize speed across the enterprise, compressing data before sending it between sites.

With the support and expertise of Riverbed’s local partner, Global Brands Group, a leading provider of Consulting, Technology and Outsourcing services, the IT team recently extended its Riverbed SteelHead solution with the addition of six new appliances and one software instance in Azure.

 In addition, the company has deployed 3,500 licenses of Riverbed SaaS Accelerator, which accelerates popular SaaS apps up to 10x, as well as Riverbed Cloud Accelerator. In total, 6,000 users at Elaraby now have access to Office 365 and the improved performance across email, Dynamics 365 for Customer Service and Field Service, and SAP, and it has had a direct and very positive impact on retail and production.

“We could immediately see with Riverbed how we could address network latency,” explained Medhat ElAraby. “Since the deployment, Elaraby has reduced data transmission between sites by 60% with, on average, 900GB less data per day. We are now far more efficient in the way data is consumed which is delivering significant cost savings and improving connectivity and collaboration between sites and teams. Riverbed has also helped us improve our data management. The encryption of data is very important to us because all the data transferred in our organization has value, whether it’s sales figures, product designs, or customer insights. Securing our data has helped us maintain our competitive advantage.”

“With its workforce spread across such a vast geography, and its focus on having a cloud-first IT strategy, Elaraby has benefited greatly from the joint value proposition of the Microsoft Office 365 suite and the Riverbed acceleration solutions,” said Mirna Arif, Country General Manager, Microsoft Egypt. “Microsoft and Riverbed have a long-standing partnership globally, and at a regional level this has meant a strong collaboration between our local sales and technical teams. This has ultimately translated to a robust solution that enables Elaraby to offer its employees a consistent and impressive user experience across their collaboration and productivity applications.”

“Cloud-based productivity and collaboration tools such as those in the Office 365 suite are becoming increasingly fundamental to the modern business. The effectiveness of these solutions and their adoption by the workforce ultimately depends on end-user experience which can be easily impacted by poor performance,” said Mena Migally, Regional Vice President, META at Riverbed. “Elaraby ‘s success with Riverbed underpins the value that our solutions bring to the new breed of cloud-first organizations who are looking to enjoy the flexibility and scalability that cloud offers, while ensuring performance remains unaffected by the network latency, irrespective of where applications are hosted and how they are accessed. Elaraby is an innovative enterprise that continuously adopts and implements the latest technologies to accelerate and maintain their leadership regionally. As one of our first customers in Egypt, with a strong decade-long relationship, we are proud to continue to partner and support them on their digital journey.”

www.elarabygroup.com

Dimension Data to implement SAP Solutions on Microsoft Azure in MEA

NTT Ltd., a global technology services company, has announced it has earned the SAP on Microsoft Azure advanced specialisation, a validation of a solution partner’s capability to deliver high-quality services in a specific solution area.

Representing NTT Ltd. in the Middle East and African territory is Dimension Data, who has been named as the preferred partner for the region due to their breadth of cloud, application, migration and integration skills and expertise enabling effective execution and enabling clients to leverage the full value of the SAP ecosystem.

The SAP on Microsoft Azure advanced specialisation demonstrates NTT and Dimension Data’s deep knowledge, extensive experience and proven success at implementing SAP solutions on Microsoft Azure.

As mainstream support for the SAP ECC platform ends in 2027, and as core SAP products are being re-optimised for the SAP HANA database, many enterprises are looking for a partner with advanced skills to migrate their existing SAP environment to the cloud. There are currently only eight companies in the world to have obtained SAP on Azure Advanced Specialisation accreditation.

“Organisations that harness the true power of cloud and effectively leverage its capabilities to become intelligent enterprises are able to realise tangible financial, operational and customer experience benefits,” said Jay Reddy, CTO, Dimension Data. “We understand that organisations have different cloud strategies with regards to infrastructure, platforms, applications, and security requirements and have an intensity of skills and intelligent technologies to meet their strategic and operational needs across the entire cloud ecosystem and value chain. This recognition of our SAP and Microsoft Azure skills and expertise is great news for enterprises across the region looking for a partner that understands and is highly skilled in ensuring that their cloud strategy delivers the required business outcomes. Adding this certification to all our globally recognised skills certifications from all major cloud and business application providers, gives organisations choice, flexibility and confidence that we can execute their cloud strategy with the right combination of infrastructure, platform and applications for their business.”

Gavriella Schuster, Corporate Vice President, One Commercial Partner (OCP) at Microsoft Corp. added, “The SAP on Microsoft Azure advanced specialisation highlights the partners who can be viewed as most capable when it comes to migrating enterprise SAP applications over to Microsoft Azure. NTT clearly demonstrated that they have both the skills and the experience to offer clients a comprehensive and professional SAP to cloud managed service.”

www.sap.com

www.dimensiondata.com

Optimal IdM partners with Precise Technologies to distribute cloud solution in Africa and Middle East

Optimal IdM, a global provider of Identity Access Management (IAM) solutions, has partnered with Precise Technologies who will be the exclusive value-added distributor (VAD) of The OptimalCloud™ in the META market – Middle East, Turkey, and Africa.

The OptimalCloud™ is a scalable and customizable Identity and Access Management (IAM) solution that deploys easily and provides seamless and secure access to thousands of applications using single sign-on technology. The OptimalCloud offers multi-factor authentication (MFA) and adaptive authorization from any data store, provides delegated administration and user management enablement and can be deployed in the cloud, or federated to other organizations. The OptimalCloud also comes with year-round support and a guaranteed uptime.

Precise Technologies, a VAD specializing in disruptive and emerging technologies focused on cyber security, information security, digital & cloud transformation, and AI-based analytics solutions, will now distribute and support Optimal IdM in expanding its market presence in the META region, by fostering a mutually beneficial partnership.

“We are looking forward to introduce Optimal IdM to the META region and we are confident we will be able to help grow new business for Optimal IdM in META to the next level and support customers with our sales and technical team locally available across the region,” said Ranjit Pillai, Co-Founder and Managing Director at Precise Technologies.

“We are very excited to be working with Precise Technologies on our outreach into the META region,” said Chris Curcio, Vice President of partners and channels for Optimal IdM. “Expanding our products and services, like The OptimalCloud, into the region has been a top priority and partnering with a respected organization like Precise Technologies is exactly what we wanted.”

www.optimalidm.com

www.precise-tech.net